The stores decide themselves which products they want to stock."įor anyone doubting the value of the Nike #BeTrue collection, read Pete Forester's take on the power of the shoes. In Russia, Nike does not request inclusion of any particular products or collections from its partners. "Nike supports social and cultural diversity and seeks to deliver inspiration and innovation to every athlete in the world. "Nike does not discriminate based on sexual orientation, sex, nationality or age," a Nike spokesman said in response to Milonov's campaign. Nike stood behind the cause of the shoes and apparel in a response statement: Still, he claims that the collection is aimed toward teenagers who are susceptible to the "perverted values" of Nike's pride message. Milonov is rallying against the #BeTrue collection despite the fact that it isn't actually available in Russian stores, as reported by the International Business Times. ![]() With an emphasis on equality and athletic prowess, Nike maintains the eight colors of the original 1978 Pride Flag. ![]() ![]() Petersburg City Duma Deputy Vitaly Milonov, a conservative lawmaker who has rallied against LGBT causes before, says that the sneakers and apparel included in the capsule are "gay propaganda," which was banned by Russia in 2013. Nike is known for their ability to customize athletic wear from tees to shoes with their NIKEiD products initially, this allowed them to make select styles for the campaign in celebration of Pride Month. Nike's Be True collection, which celebrates inclusivity in sport and features rainbow palettes tied to the LGBT community, has ruffled some feathers in Russia.
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